On the 1st of October 2026, the UK Government introduced a new Duty on all e-liquids. This Duty is very much like the Duty charged on products such as tobacco, fuel and alcohol, and is currently set at £2.20 + VAT per 10ml of liquid.

This will obviously have a massive effect on the vaping industry and below we have outlined our plans moving forward.

Whilst the Duty was introduced on the 1st of October, there is a six month sell through period in place until the end of March 2027. This means that any liquid manufactured within the UK before the 1st of October, or imported into the UK before the 1st of October is not subject to the additional Duty charge.

We are continuing to attempt to source Duty free liquids and will do so for as long as possible, and you will see no difference in price on these products whilst they remain Duty free.

With regard to stock which will have applicable Duty, we will unfortunately have to raise prices. As well as the actual Duty cost (£2.20 + VAT) there are other additional costs associated including the cost of the actual Duty stamps, as well as additional labour costs to apply the stamps to the products. As such, we will be raising the price of our products as follows -

10ml Liquid - £6.99 with a multi buy of £17.99

Any products which have the Duty applied will have a Duty Stamp affixed to the packaging, as well as being clearly marked on the product listing - you will start to see these pop up as Duty applicable stock begins to arrive in our warehouse.

Whilst we appreciate that these price increases are stark, we hope that you will understand that this decision to increase prices is certainly not a decision we would have taken without this Duty charge.

Even though the price has gone up, we will still endeavour to provide you with the best products on the market, alongside the expert advice and customer service we have become known for over the last 15 years.

If you have any questions, please get in touch via the contact link at the bottom of the page or via telephone on 01752 260801.

FV.